Toonstar Animation Studio and Hot Topic Team Up to Bring NFTs to Retail

LOS ANGELES–(BUSINESS WIRE)–Toonstar, a Web3 animation studio, today announced that it will become the official Web3 partner of national distribution channel Hot Topic, Inc. This partnership represents a significant step into the Web3 arena for a major national retailer, with NFTs and other Web3 activations sold in retail and online stores. Under the agreement, Toonstar will become the preferred Web3 provider to produce NFTs and other digital activations for original projects and intellectual property developed by Hot Topic. Hot Topic will officially kick off the relationship at Comic-Con on July 21 with an exclusive opportunity for The Hot Topic HT Fanatics community to make an appearance on an upcoming episode of gadgets.

With over 800 stores nationwide stocked with merchandise representing the latest pop culture trends and 11 million community members who are avid collectors of digital and physical pop culture, Hot Topic is uniquely positioned to bring Web3 to a wider audience. They found a powerful partner in Toonstar, the studio behind gadgets, the Web3 animated series co-produced with Mila Kunis’ digital studio, Sixth Wall. With over a million on-chain interactions since its launch, the show has proven the power of Web3 to engage audiences using the latest blockchain technology. The partnership with Hot Topic will further launch the Web3 movement in retail and create Web3 opportunities for Hot Topic’s other retail brands. Specifically, Toonstar:

  • Launch NFT sales and unlock the redemption of physical NFT products in store.

  • Launch high-quality community Web3 projects in retail starting with gadgets.

  • Host exclusive Web3 activations for consumers’ favorite Hot Topic brands to encourage participation and ownership.

“We’re on a mission to bring Web3 into the mainstream, and there’s no better partner to do that than Hot Topic,” said John Attanasio, CEO and co-founder of Toonstar. “Entering the retail market is a huge step forward for Web3 adoption. And with this partnership, buying an NFT will now be as easy as buying a t-shirt, opening the door to millions of new creators and owners.

“We strive to be leaders in building communities of fans and providing those fans with the best products possible,” said Steve Vranes, CEO of Hot Topic, Inc. “Toonstar has the same goals in the digital world , and together we look forward to building the most innovative and engaging fan-based digital products and communities in a Web3 environment.

About Toonstar

Toonstar is a web3 animation studio shaping the future of community entertainment. We’re on a mission to make Web3 mainstream and unlock animation for a new generation of creators with great stories to tell. We have world-class blockchain technology development capabilities and a technology stack that enables high-quality real-time interactive animation. Our first project gadgets is the first community-based animated NFT series that puts creative control and ownership in the hands of creators and fans. Founded by industry veterans John Attanasio and Luisa Huang, we’re an agile team of creators, builders, and technologists hailing from Disney, Warner Bros + DreamWorks with deep expertise in community building who have cultivated some of the largest and most engaged communities on the planet.

About the hot topic

Hot Topic, Inc. is the leading omnichannel product destination for entertainment and music fans, comprised of three unique brands: Hot Topic, BoxLunch and Her Universe. Known for its celebration of individuality, the portfolio of brands features licensed apparel, accessories, collectibles and more that appeal to a diverse global audience. Based in Los Angeles, California, the company operates a digital commerce platform as well as 800 Hot Topic and BoxLunch stores that serve as a source of community, discovery and inspiration. For more information, visit, and

Jessica C. Bell