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“We appreciate the company’s focus on hair removal and personal care as a category.” There is a first-mover advantage in this market and the company has demonstrated its strength in developing innovative products. “We are delighted to work with Shantanu and his team,” said Pankaj Gupta and Mohammed Alhassan, co-founders and co-CEOs of Gulf Islamic Investments (GII). Over the next two years, the company plans to expand its operations to the top line INR 500 Cr with an omnichannel presence, and the funds will be used to expand its portfolio of personal care and hair removal products. GII will also be strategically positioned to provide access to GCC markets in addition to the company’s existing domestic market expertise.

Shaving regimens, trimmers, beard products, women’s razors, wax strips, hair removal creams and other personal care products and accessories are all on the list. (Representative image) | Unsplash

BSC was founded in 2016 as a premium direct-to-consumer (D2C) shaving diet brand and has since expanded into various hair removal categories. BSC entered the women’s hair removal market in 2020 with its “Bombay Shaving Company-Women” brand, which now accounts for almost 25% of the total business. It has a diverse product portfolio of over 100 SKUs, including hair removal products for men and women. Shaving regimens, trimmers, beard products, women’s razors, wax strips, hair removal creams and other personal care products and accessories are all on the list. In the six years since its inception, BSC has served over 3 million customers through various channels. Listening to its customers, the brand is perceived as conscious, sensitive and responsible.

“We are delighted to welcome GII to our cap table.” We are only committed to creating a brand that owns hair removal and personal care. “As we went from 150 Cr INR to 500 Cr and 1,000 Cr, we needed a group of investors to help us create an IPO-ready company,” said Shantanu Deshpande, Founder and CEO of BSC. “Interactions with GII were always focused on the right things – the customer, the product experience and the quality of the team,” he continued. This is the company’s sixth funding round, with Reckitt, Colgate Palmolive, Sixth Sense Venture Partners and industry heavyweights (including former TCS VP S Ramadorai and 16 senior partners from McKinsey & Company) as investors. (IANS/SP)

(Keywords: Bombay Shaving Company, investment, brand, personal care, hair removal, customers, trimmers, beard products, razors, wax strips, women, men, company, strategy, global.)

Jessica C. Bell