Realignment a hot topic at Big 12 Media Days

ARLINGTON, Texas (KWCH) — The word of the year in college sports is “realignment.” Recent shakeups include powerful programs making moves that make a lot more sense financially than geographically, including the announcement of USC and UCLA going to the Big 10. Shockwaves are being felt across the country, especially at conferences like the Big 12, eyeing its future and ways to follow.

The topic of conference realignment was the focus of much of the discussion during the first day of the Big 12 Media Days at AT&T Stadium in Arlington, Texas. New Big 12 commissioner Brett Yormark is tackling the problem, exploring opportunities for expansion even if he doesn’t officially start as Big 12 commissioner until August.

Days after announcing he was hired to guide the Big 12, Yormark said like everyone in the sports world, he was shaken by the news of USC and UCLA heading to the Big 10. But he said he sees it as an exciting Big 12 opportunity. Arizona State — all apparently as part of the Big 12 — Yormark hasn’t shut down the idea. He said the conference was exploring all options and was open for business.

“I think it’s fair to say that I got a lot of phone calls, a lot of interest,” Yormark said. “People understand the direction of the Big12 and we are exploring those levels of interest. Nothing is imminent, but we are working hard to ensure we position the Big 12 in the best way possible going forward.

With all the changes in college sports, from conference realignment to NIL and media rights, Yormark said in August and September that he would conduct a listening tour of all Big 12 campuses to get the views and stakeholder feedback on the Big 12. the future.

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Jessica C. Bell