Intellectual property, marketing topic for upcoming Building Better Research webinar – The Brock News

Intellectual property is an essential mechanism for stimulating the knowledge economy.

In a university — where research and innovation happen every day — creativity, research, and original thinking produce intellectual property. Inventions, computer code, writing, artistic expression, designs and processes are just a few examples of intellectual property that form the basis of innovation.

An upcoming webinar, offered as part of the Building Better Research series, will provide an overview of intellectual property, introduce a commercialization model that will help guide the translation of ideas into practice, discuss industry and community collaborations and review the resources available at Brock.

Intellectual Property and Commercialization will take place on Tuesday, November 22 from 12 p.m. to 1 p.m. via Microsoft Teams.

Members of the Partnerships, Innovation and Intellectual Property Advancement (PIIPA) team from the Office of Research Services, Bradley McLean, Associate Director, Innovation, Commercialization and Partnerships, and Iva Bruhova, Business Development Officer, will moderate the presentation.

“Academic research is a dynamic source of ideas and intellectual property,” says Bruhova. “There is a national and provincial will to support intellectual property created in Canada and Ontario that is generated by researchers in order to foster innovation, maximize its value and translational impact, and improve research outcomes. and marketing.

Examples of intellectual property include patents, copyrights, trademarks, trade secrets and industrial designs.

Bruhova says Brock researchers, including faculty, students, staff and postdoctoral fellows, may not fully understand intellectual property as it applies to their research, who owns it when it is created at Brock, why intellectual property is important and how it can benefit research.

These questions and many more will be answered in the workshop, she says.

Additional presentation topics include:

  • The basics of intellectual property and the benefits of protecting it.
  • Mobilize research to impact using a simple five-step model that guides the translation of ideas into practice, even if the idea has no commercial applications.
  • Entrepreneurial support available at Brock LINC for researchers considering starting their own business.
  • Initiate and support industry and community collaborations.
  • Resources available at Brock.

Anyone interested in attending the workshop is invited to register through ExperienceBU.

Building Better Research is a series of professional development workshops offered jointly by the Office of Research Services and the Brock University Library to enhance research efforts at Brock.

Upcoming Building Better Research sessions, including the four other presentations scheduled for the fall term, are listed on the Building Better Research webpage.

Jessica C. Bell